In 1949, Kihachiro Onitsuka established Onitsuka Tiger, the forerunner of ASICS. Onitsuka Tiger fuses Japanese heritage and contemporary design. The brand embodies the forward-looking face of modern, metropolitan Japan, and is much loved by style conscious individuals across the world. The product designs in footwear, apparel, bags and accessories are inspired by Onitsuka Tiger sportswear from the past, and produced using innovative technology and distinctive materials. This combination of Japanese tradition and Japanese production techniques is what gives Onitsuka Tiger products their unique style.