Rituals was founded in 2000 and was the first brand in the world to pioneer a combination of luxury home and body cosmetics. Made with natural ingredients, our products are inspired by authentic eastern rituals linked with nature and developed by the world’s best perfumers. The Rituals philosophy is simple: happiness can be found in the smallest of things. It is our passion to transform your everyday routines into meaningful rituals. Just taking the time to enjoy simple things like a warm bath, a cup of tea or a relaxing massage can transform them into meaningful experiences.


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